From Ad to Tech — with some funding in between.

Blending Data, UX and storytelling with no-code AI
to solve real business problems.

I started in advertising, building award-winning campaigns for global brands. But over time, I noticed a shift: clients wanted more than ads — they wanted metrics, real-time answers, and scalable tools.
‍
That curiosity pulled me into tech. In 2020, I co-founded LinKapital, a fintech startup where I served as CMO and CCO. I helped shape its brand and product from scratch, — leading the team that launched an MVP in six months and positioned the company as one of Brazil’s fastest-growing fintechs.

Today at hubFactory, I help bring our existing platforms — used by clients like Red Bull and Coca-Cola — to new markets, while also leading the creation of new ones. It's where product strategy meets user-first thinking.
‍
My focus is on what happens when AI, creativity, and data come together to solve everyday problems. I've been building no-code tools and GPT-powered assistants that turn user needs into real prototypes — fast. That mindset recently led me to create hubFactory’s first AI-based product (coming soon).
‍
Whether it’s an ad, a platform, or an AI agent — I start from the same place: people.
‍
I believe the future of marketing is predictive. And the more companies use their data to create something useful for their audience today, the easier that future becomes.
‍
Welcome and tanks for visiting.

Marketing

SOPHIE HANTSCH
Senior Manager Marketing Strategy, Planning & Campaigns bei Zalando SE

"Luter is very a nice and cooperative colleague. His capacity to listen and understand marketing problematic very quick as well as his creative way of organizing ideas, have enable him to generate a clear process overview of very complex internal processes. It has been a pleasure working with Luter and very helpful for our daily work!"

Social Media

Social Media

DANIELA BOGORICIN
Director, Twitter Next, APAC at Twitter

"I consider Luter one of the most creative professional I have ever worked. I had the chance to work with him helping brands achieve business objective and bringing relevant communication impact for people's lives. Luter is always inspiring and I miss being inspired by his good humor and amazing ideas everyday."

Advertising

Advertising

GABRIEL SCHMITT
Chief Creative Officer at FCB New York

"He is one of the best creatives I have worked with. He is not only smart and fast but that kind of person people just like to stay around."

EDUCATION:

2018: EMBA at the Berlin School of Creative Leadership
2001-2005: BA Degree in Marketing and Advertising at ESPM

CERTIFICATIONS:

2022: MESA - Method
2020: FUTURE LONDON ACADEMY - UX & Product Design
2020: DEEP LEARNING AI - Ai For Everyone
2020: IBM - Data Science Foundations Level 1

LANGUAGES:

Portuguese: Native
English: Fluent
German: B2
Spanish: Basic

AWARDS:

2017: Berlin Design Digest (NAME Communication)
2015: Arany Penge Festival: Silver (DDB Budapest)
2015: Hypnosis Festival: Gold (DDB Budapest)
2015: Hypnosis Festival: Silver (DDB Budapest)
2014: Cannes Lions: Diploma (DDB Budapest)
2014: Gold on Golden Drum International Advertising Festival (DDB Budapest)
2014: Silver on Golden Drum International Advertising Festival (DDB Budapest)
2014: 02 Finalists Prague International Advertising Festival (DDB Budapest)
2014: 02 Silvers Arany Penge Festival (DDB Budapest)
2013: Grand Prix Prêmio Abril Rio de Janeiro (DPZ)
2013: Grand Prix Prêmio Colunistas (Grupo Artplan)
2012: Finalist Prêmio Abril Nacional (Grupo Artplan)
2012: Grand Prix Prêmio Abril Rio de Janeiro (Grupo Artplan)
2012: Gold ABP - Brazilian Association of Advertising (DPZ)
2012: Gold ABP - Brazilian Association of Advertising (Grupo Artplan)
2012: Gold Prêmio Colunistas Brasil (DPZ)
2012: Gold Prêmio Colunistas Brasil (Grupo Artplan)
2010: Young Lion 2010 (Santa Clara)
2010: Gold ABP - Brazilian Association of Advertising (Santa Clara)
2009: Gold El Ojo de Iberoamérica (Santa Clara)
2009: 02 Silvers El Ojo de Iberoamérica (Santa Clara)
2009: Finalist Prêmio Abril Nacional (MPM Propaganda)
2009: Bronze CCSP - Clube de Criação de São Paulo (MPM Propaganda)
2009: Finalist CCSP - Clube de Criação de São Paulo (MPM Propaganda)
2008: Cannes Finalist (MPM Propaganda)
2007: Grand Prix New Ad (age)
2007: Gold GPR - Radio Group (age)
2006: Finalist CCRJ - Clube de Criação do Rio de Janeiro (VS)
2006: Finalist CCRJ - Clube de Criação do Rio de Janeiro (VS)
2006: Finalist ANJ - National Association of Newspaper (VS)

© 2025 Luter Filho. All rights reserved.
All GPTs featured on this site were independently created by Luter Filho using OpenAI’s GPT platform. They are shared for demonstration and educational purposes only. Use of these tools does not imply any partnership with OpenAI. For commercial or enterprise use, get in touch.

IMPRESSUMPRIVACY